Crush
Randomly given the food industry fast casual and the genre of romance, I created a brand identity for a build-your-own pasta restaurant. I built my idea off of the initial romance we form with someone and all the sweet and happy feelings we get from those encounters.
My Concept
Whether it's some quick speed-dating or cheesy bar pick-up lines, I tried to capture it all. And of course those initial feelings we have are called a crush. Check out my Me'N'U for cheesy pasta pick up lines, and my app for the ordering process! And despite my embarrassment, my to-go pasta container is designed and typeset with a love letter I wrote to my crush freshman year of high school. His name was Wesley, but shhhh it's a secret.
More Projects
